10+ years architecting complex Magento backends — B2B quoting systems, headless commerce architectures, custom integrations. The complex work only an experienced Magento developer can handle.
Generalist developers handle the surface. I architect what’s underneath — the complex systems that actually run your business:
Upgrading a heavily customized store isn’t a button click. Custom modules, third-party extensions, and database schema changes all need to work together after every version jump.
Sub-second page loads on a 50,000-SKU catalog don’t happen by accident. They require the right caching layers, database indexing strategy, and server-side optimization.
Connecting Magento to ERPs, CRMs, payment gateways, and shipping systems requires custom code that handles edge cases, retry logic, and data consistency — not just API calls that work in a demo.
Ready to build? Let’s talk.
Book Free Triage Call →Quoting pipelines, CRM integrations, headless recoveries — here’s what the work actually looks like.
Sales reps were processing quotes manually and deals were slow to close. They needed a quoting system deeply integrated with HubSpot CRM that off-the-shelf Magento solutions couldn’t handle.
I built a quoting-to-deal pipeline where Magento quotes auto-generate HubSpot deals with stage tracking. I also architected custom post-order editing tools so reps could issue partial refunds and charge additional amounts after completion — critical for B2B where orders evolve.
Sales reps closed deals faster without hiring additional headcount. The quoting-to-deal pipeline became a core operational advantage.
An ambitious move to a headless PWA (React) architecture caused an SEO disaster — Google couldn’t index client-side rendered pages. Organic traffic dropped significantly.
As project lead, I diagnosed the core rendering issue and directed the team to implement a server-side pre-rendering layer that served fully rendered pages to Google’s crawler while keeping the PWA experience for users.
Google indexing restored and organic traffic recovered. A hard-won lesson: I now advise clients against PWA for Magento — modern alternatives like Hyva deliver speed without the SEO risk.
No hourly billing surprises. Each service has a clear scope, defined deliverables, and a fixed price — so you know exactly what you’re getting.
Get your store patched and secure on the latest version. I handle the conflicts, test the critical paths, and ensure zero downtime during deployment.
Speed tests only scratch the surface. I identify the slow queries, inefficient custom modules, and SEO-killing misconfigurations hurting your rankings and conversion rate.
Off-the-shelf connectors break on complex workflows. I build custom ERP, CRM, and payment gateway integrations that handle your real business logic.
Make your Magento catalog shoppable inside ChatGPT, Google AI, and other AI agents. I connect your product data to the protocols powering AI commerce.
Whether it’s a complex integration, an overdue upgrade, or a performance bottleneck — share the details and I’ll reply with my take and a clear next step. No strings attached.