10+ years architecting complex Magento backends — B2B quoting systems, headless recoveries, deep ERP integrations. The problems generalist agencies won’t touch.
Generalist developers are fine for theme tweaks, but when the core of your business breaks, you need a certified backend expert. I step in when:
You’re terrified to run security upgrades because they always break your checkout.
Your site is frustratingly slow, and “image optimization” plugins aren’t fixing the deep database issues.
Complex integrations (ERP, WMS, Custom Payment Gateways) are failing silently and costing you orders.
Sound familiar? Let’s fix it.
Book Free Triage Call →Generalists break when things get complicated. I thrive on building and fixing deep backend architecture for high-volume merchants.
Sales reps were processing quotes manually and deals were slow to close. They needed a quoting system deeply integrated with HubSpot CRM that off-the-shelf Magento solutions couldn’t handle.
I built a quoting-to-deal pipeline where Magento quotes auto-generate HubSpot deals with stage tracking. I also architected custom post-order editing tools so reps could issue partial refunds and charge additional amounts after completion — critical for B2B where orders evolve.
Sales reps closed deals faster without hiring additional headcount. The quoting-to-deal pipeline became a core operational advantage.
An ambitious move to a headless PWA (React) architecture caused an SEO disaster — Google couldn’t index client-side rendered pages. Organic traffic dropped significantly.
As project lead, I diagnosed the core rendering issue and directed the team to implement a server-side pre-rendering layer that served fully rendered pages to Google’s crawler while keeping the PWA experience for users.
Google indexing restored and organic traffic recovered. A hard-won lesson: I now advise clients against PWA for Magento — modern alternatives like Hyva deliver speed without the SEO risk.
No hourly billing surprises. Each service has a clear scope, defined deliverables, and a fixed price — so you know exactly what you’re getting.
Get your store patched and secure on the latest version. I handle the conflicts, test the critical paths, and ensure zero downtime during deployment.
Speed tests only scratch the surface. I identify the slow queries, inefficient custom modules, and SEO-killing misconfigurations hurting your rankings and conversion rate.
Off-the-shelf connectors break on complex workflows. I build custom ERP, CRM, and payment gateway integrations that handle your real business logic.
Share your site URL and biggest concern. I’ll take a quick look and reply with an honest assessment — no pitch, no obligation.