Most Magento SEO and performance problems aren’t on the frontend — they’re buried in the backend. I find the database bottlenecks, rogue code, and server misconfigurations that speed tests miss.
You’ve compressed images and installed a full-page cache, but your Time to First Byte (TTFB) is still terrible. That’s because the problem isn’t on the front-end. It’s buried deep in the backend where generalist developers are afraid to look.
Years of accumulated log data, abandoned cart entries, and unoptimized indexes are choking your database queries. Every page load is wading through millions of rows it doesn’t need.
Poorly written third-party modules are running heavy operations on every page load, bypassing your cache entirely. They load full collections, make redundant API calls, and no one notices until the store crawls.
Server misconfigurations and bad URL rewrite tables are generating thousands of 404 errors and hurting your Google rankings. Your organic traffic bleeds out while speed scores look “acceptable.”
This isn’t a PageSpeed Insights screenshot. It’s a deep backend investigation that produces a prioritized, actionable roadmap with exact fixes for every bottleneck found.
I analyze your slow query log, identify missing indexes, bloated tables, and EAV performance bottlenecks. Every query that adds latency is documented with the exact fix — the SQL to run, the index to add.
Every custom and third-party module audited line by line for performance anti-patterns: N+1 queries, collection loading without limits, cache bypasses, and unnecessary event observers firing on every request.
PHP memory limits, OPcache settings, MySQL buffer sizes, Redis key separation, Varnish rules, and web server configs — all reviewed against Magento best practices for your specific traffic level and catalog size.
You receive a detailed PDF report with every bottleneck ranked by impact (Critical / High / Medium). Each finding includes the exact fix instructions — ready to implement. Plus a 30-minute walkthrough call.
Stop guessing why your store is slow and your rankings are dropping. Get a definitive backend SEO and performance diagnosis from a certified Magento specialist — not a generic speed report, but a deep audit of the code and infrastructure behind your search visibility.
Share your store URL and what’s been frustrating you. I’ll take a quick look and reply with my take on what’s likely causing the issues. No strings attached.