The Universal Event Tracking (UET) extension for Magento 2 allows you to monitor your customers’s activities, track conversions and analyze the performance of your Microsoft Adverting campaigns. Check our user manual here.
The Universal Event Tracking (UET) extension for Magento 2 allows you to monitor your customers’s activities, track conversions and analyze the performance of your Microsoft Adverting campaigns.
With the Microsoft Advertising – Universal Event Tracking extension you can add the UET tag to your Magento 2 store.
About Universal Event Tracking
By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists. With this extension, you can quickly install and configure UET for your website and start tracking multiple conversion goals. In addition, UET data can be used for remarketing purposes.
Why use Universal Event Tracking?
Improve your investment: Event tracking analytics can help you optimize your campaigns by knowing which keywords convert and which ones don’t, understand your customers’s behavior and provide a better user experience through relevant content.
Easy to manage: Install only one script or tag to your site. No need to create or add new tracking tags to your site each time you add a new account or conversion goal you want to track.
Remarketing ready: UET tags also serve as remarketing tags, making you ready for Remarketing in Paid Search. Remarketing lets you customize your bids, ads and keywords for people who have previously visited your site.
What can I track with Universal Event Tracking?
Track a variety of conversion goals such as purchases, add to cart, checkout initialization, login, signup. Currently this extension only supports purchase event tracking. You can set up your conversion goals based on:
1.0.0 (June 13, 2020):