Microsoft Advertising – Universal Event Tracking for Magento 2

The Universal Event Tracking (UET) extension for Magento 2 allows you to monitor your customers’s activities, track conversions and analyze the performance of your Microsoft Adverting campaigns.

With the Microsoft Advertising – Universal Event Tracking extension  you can add the UET tag to your Magento 2 store. 

About Universal Event Tracking

By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists. With this extension, you can quickly install and configure UET for your website and start tracking multiple conversion goals. In addition, UET data can be used for remarketing purposes.

Why use Universal Event Tracking?

Improve your investment: Event tracking analytics can help you optimize your campaigns by knowing which keywords convert and which ones don’t, understand your customers’s behavior and provide a better user experience through relevant content. 

Easy to manage: Install only one script or tag to your site. No need to create or add new tracking tags to your site each time you add a new account or conversion goal you want to track.

Remarketing ready: UET tags also serve as remarketing tags, making you ready for Remarketing in Paid Search. Remarketing lets you customize your bids, ads and keywords for people who have previously visited your site.

What can I track with Universal Event Tracking?

Track a variety of conversion goals such as purchases, add to cart, checkout initialization, login, signup. Currently this extension only supports purchase event tracking. You can set up your conversion goals based on:

• The quantity of people that visited a specific page or section of your site
  
• When visitors spend a specified amount of time on your website
  
• People that visited more than the specified number of pages on your website
  
• And several more custom goals and events
  

Features:

• An easy way to enable or disable Bing Ads Pixel
  
• Multiple conversion goals tracking
  
• Compatible with Magento Multi-Stores (Website level)
  
• Conversion tracking
  
• Set custom currency
  

Changelog

1.0.0 (June 13, 2020):

• Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  
• Compatible with Commerce (EE) : 2.2 2.3
  
• Compatible with Commerce on Cloud (ECE) : 2.2 2.3